Where to put the widget

Good places

• Websites: after the main content, below results, before the footer, or in a sidebar people can see without much scrolling.
• Games: game-over, level-complete and pause screens, or the main menu.
• Apps: the end of a list or feed, a settings or "more apps" screen, or after someone finishes a task.

Give it room

• Allow about 220 to 320 pixels of height for a list. The widget fills the space it gets.
• Keep it on screen while people are there. A carousel slide, a closed accordion or a layer that hides itself won't count.

Never

Don't hide the widget, cover it, scroll past it automatically, place it off screen or ask people to tap it. Those views don't count, and they can pause your points.