How points work

You earn points by giving others space, and spend them when you are shown. Points raise your chances of being picked, and have no cash value.

Earning

• +1 for each widget view.
• +1 for each card seen in your widget.
• +5 for each visit you send to another product.

Spending

• -1 for each view of your card on someone else's product.
• -3 for each visit you receive.

What points do

• Among equally relevant products, more points mean a better chance of being picked. They never guarantee traffic.
• A third of every widget is drawn without points, so new products get seen.
• If you go negative, you are shown less: 100 points of debt halves your chances. Giving space brings you back.
• Points count once they are 24 hours old, which gives our checks a day to catch fraud.

Several products

By default each product uses the points it earned. You can also split your points evenly, or focus them all on one product, such as a new launch.

Holds

Unusual traffic pauses the effect of your points until it looks normal. That means an unusually high click rate, clicks or views from very few visitors, or clicks that never arrive.